Top 2 recommendation direct response social marketing
Finding the best direct response social marketing suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
1. Advertising with Small Budgets for Big Results: How to buy print, broadcast, outdoor, online, direct response & offbeat media
DescriptionIntended as a reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in guerrilla marketing as a supplement to agency-created programs. It is designed to answer the questions How and How much and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training. Includes detailed outline for brainstorming and organizing media relations, personal sales, networking, and traditional and new media advertising campaigns. Extensive glossary of advertising, public relations and printing terms. Generously illustrated with examples of print advertising and direct mail rate cards, screen captures of eblast reports, social media and search engine ads and promotional pieces that can be created on office copier/printers. Explains cooperative advertising, public service announcements, nonprofit advertising discounts, and reach vs. frequency.
2. Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies and Other Jerks (Que Biz-Tech)
Re-civilize Life Online!
PROVEN Conflict Management and Prevention for Social Media and the Web
Ever seem like the Web is just one big screaming match? Ever feel like youre refereeing a worldwide tantrum on YOUR social media sites, blogs, and online forums? Thats not good for your goalsor your sanity. Stop. Now. Step back. Take a breath. And solve the problem. Thought you couldnt? You can: there are proven best practices for getting people to be civil online. Even when they disagree. Even if theyre complaining. You can avoid misunderstandings that lead to flame wars, and promote constructive conversation amongst those with strongly held views. And, finally, you can handle the people that just cant be civilized. Today, these skills are flat-out imperative. Everyone who leads, curates, manages, or participates in online communities needs them. Andrea Weckerle hasnt just compiled them: shes created a 30-Day Action Plan for restoring civility to your corner of the digital world. This plan worksand not one moment too soon.
- Master the foundational skills you need to resolve and prevent conflict online
- Understand the dynamics of each online conflict, from procedural disputes to online lynch mobs
- Stay cool and effectively manage conflict in even the highest-pressure online environments
- Differentiate between what people say and what they really want
- Create a positive online footprintor start cleaning up a negative image
- Recognize online troublemakers and strategize ways to handle them
- Manage your own angerand, when necessary, express it online safely and productively
- Strategically manage others online hostility and frustration
- Limit risks to your organizations online reputation due to actions it cant control
- Draft and implement corporate social media policies that actually work