pharmacy marketing buyer’s guide
We spent many hours on research to finding pharmacy marketing, reading product features, product specifications for this guide. For those of you who wish to the best pharmacy marketing, you should not miss this article. pharmacy marketing coming in a variety of types but also different price range. The following is the top 5 pharmacy marketing by our suggestions:
1. Pharmacy Management, Leadership, Marketing, and Finance
Feature
Used Book in Good ConditionDescription
Written to prepare the next generation of pharmacists to be skilled managers, the Second Edition of the award-winning Pharmacy Management, Leadership, Marketing, and Finance has been completely updated and revised, with a vibrant, engaging layout, improved organization, and several new chapters including "Quality Improvement," "The Basics of Managing Risk," "Insurance Fundamentals," "Integrating Pharmacoeconomic Principles and Pharmacy Management," and "Developing and Evaluating Clinical Pharmacy Services." Its concise, reader-friendly style facilitates learning and presents the knowledge, skills, attitudes, and values essential to pharmacy administration.Pharmacy Management, Leadership, Marketing, and Finance, Second Edition applies business management theory to the pharmacy environment. High quality foundational content and clear learning objectives are connected to real-world practice through engaging Case Scenarios and Management Challenges. This valuable text also includes instructor resources and a student companion website with interactive study tools and links to supplementary web-based resources.
Available Instructor Resources
Lesson Plans
PowerPoint Slides
Sample Syllabus
Answers to End of Chapter Questions
Test Bank
Transition Guide http://samples.jbpub.com/9781449660284/CB2e_TransitionGuide.docx
Student Companion Web Site includes:
Self-Assessment Questions
Interactive Glossary
Crossword Puzzles
Flashcards
Web Links to additional learning materials
Each new printed textbook copy of Pharmacy Management, Leadership, Marketing, and Finance, Second Edition includes an access code card with login information for the accompanying Student Companion Website.Electronic ebooks do not incude access to the companion website. Access to the companion website may also be purchased separately, visit the RESOURCES tab below and click on FOR STUDENTS.
2. Pharmacy Management, Leadership, Marketing and Finance
Feature
Used Book in Good ConditionDescription
Pharmacy Management, Leadership, Marketing & Finance provides pharmacy students and practicing pharmacists with valuable information on topics such as operations management, economic analysis, reimbursement and marketing. This book also features sections on communication, conflict management, professionalism, and human resource strategies vital competencies for pharmacy leaders and managers. Written in a reader-friendly style, this text effectively facilitates an in-depth level of understanding of essential leadership and management concepts for application in practice. The Chapters were written and reviewed by academic pharmacy faculty, practicing pharmacy managers and leaders, human resources professionals, and practicing attorneys to incorporate both theory and real-world experiences. The authors and reviewers represent more than 70 colleges/schools of pharmacy and national/international institutions. This is a highly practical text that addresses the kinds of issues pharmacy professionals will face in their day-to-day work regardless of whether they hold formal or informal leadership roles thus making this book an essential, attainable resource for pharmacy students and practitioners.3. Marketing and Retail Pharmacy
Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.4. Pharmacy Management, Leadership, Marketing And Finance & Echapters: Includes Risk Management for Pharmacy Practice Supplement
Feature
Used Book in Good ConditionDescription
The comprehensive textbook, Pharmacy Management, Leadership, Marketing, and Finance, provides pharmacy students and practicing pharmacists with valuable information on topics such as operations management, economic analysis, reimbursement and marketing. This book also features sections on communication, conflict management, professionalism, and human resource strategies vital competencies for pharmacy leaders and managers. Written in a reader-friendly style, this text effectively facilitates an in-depth level of understanding of essential leadership and management concepts for application in practice. The Chapters were written and reviewed by academic pharmacy faculty, practicing pharmacy managers and leaders, human resources professionals, and practicing attorneys to incorporate both theory and real-world experiences. The authors and reviewers represent more than 70 colleges/schools of pharmacy and national/international institutions. This is a highly practical text that addresses the kinds of issues pharmacy professionals will face in their day-to-day work regardless of whether they hold formal or informal leadership roles thus making this book an essential, attainable resource for pharmacy students and practitioners. Managing Risk: The Basics eChapter This chapter introduces enterprise risk management and the role of the pharmacy manager in identifying risks that may impact the pharmacy organization as a whole. With a thorough review explaining the process of identifying, classifying and determining which problems to address first, as well as how to develop a risk management plan to monitor and manage risk, this key supplement will provide a valuable resource for students to learn the foundations needed for pharmacy practice. Managing Risk: Insurance Fundamentals eChapter This 37 page overview describes basic aspects and concepts of insurance including the declarations page, common policy conditions, property coverages, commercial liability coverages, pharmacy professional liability coverage, claims-made or occurrence coverage, exclusions, limitations, and conditions, common reasons why some risks are not insurable, and umbrella coverage. With an understanding of the appropriate utilization of insurance students and pharmacists will be armed with strategies and tools to guard against numerous risks that would otherwise harm the pharmacy business or organization and/or the individual. Both chapters include figures and tables to illustrate key information and aid comprehension as well as case scenarios and a glossary. See Samples & Additional Resources for Figures related to e-Chapters Instructor Resources include: Lesson Plan, PowerPoint Presentations, Answers to End of Chapter Questions, Case Studies, Test Bank Student Companion Web Site with interactive study tools and additional resources, including: an Interactive Glossary, Flashcards, Crossword Puzzles, Chapter Quizzes. Continuing Pharmacy Education Credits also available, see SAMPLES" section for more information.5. Pharmaceutical Marketing
Feature
Used Book in Good ConditionDescription
Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology.Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation.
Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist.
Key Features
"Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example
Discussion Questions - 10 questions per chapter to facilitate active learning and student participation
Unique Chapters - Social Media and The New 4 P's of Pharmaceutical Marketing
* Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.
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