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![[1491923539] [9781491923535] Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams 1st Edition-Paperback](https://images-na.ssl-images-amazon.com/images/I/51uLgiJhg4L.jpg)
1. Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
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OREILLYDescription
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But its worse when people inside these companies cant pinpoint the problem because theyre too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once youre armed with this data, you can provide users with real value.
Mapping Experiences is divided into three parts:
- Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
- Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
- See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
2. Moment Marketing: Optimizing Every Step of the Customer Journey
Description
Transform marketing strategy, data, and decisions for the digital ageMoment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collected would allow us to fine-tune segments to a perfected audience of onebut as the data stream became a deluge, a new reality set in: market segments don't really make sense when all marketing has gone digital. Instead, we need to reach the right audience with the right message, at the right time: when their attention is available and their interest is piqued. In this book, the CEO of Rocket Fuel shows you how it's done. Today's marketing requires a deep understanding of the nature of complexity, and the opportunity costs and challenges of a world awash in behavioral data. This book offers an analysis of the current paradigm; from contemporary case studies to ancient philosophy, from unexpected happenstance to carefully orchestrated campaigns, situated between the art and science of knowing when your audience is who you think they are, this invaluable guidance will help you optimize marketing for the new era.
Technology has disrupted markets down to their corethis is not news. But it has also completely transformed the way we approach, measure, and execute marketing; this book brings your operations into the new age, with a more effective approach that exploits the new landscape.
- Connect with the right customer at the right time
- Optimize strategy, data, and decisions
- Market for moments, not segments
- Leave traditional marketing behind for the digital age
You don't need to connect with personas, demographics, or segments. You need to connect with an individual in a single moment. Moment Marketing gives you a passport to the new era of marketing.
3. [1491923539] [9781491923535] Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams 1st Edition-Paperback
Feature
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it's worse when people inside these companies can't pinpoint the problem because they're too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value.
Description
Mapping Experiences is divided into three parts: Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy Learn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models4. User Story Mapping: Discover the Whole Story, Build the Right Product
Description
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.
Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what youre attempting to build and why.
- Get a high-level view of story mapping, with an exercise to learn key concepts quickly
- Understand how stories really work, and how they come to life in Agile and Lean projects
- Dive into a storys lifecycle, starting with opportunities and moving deeper into discovery
- Prepare your stories, pay attention while theyre built, and learn from those you convert to working software
5. The User's Journey: Storymapping Products That People Love
Description
Like a good story, successful design is a series of engaging moments structured over time. The Users Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.6. UX Strategy: How to Devise Innovative Digital Products that People Want
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O Reilly MediaDescription
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasnt been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether youre an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, youll also gain different perspectives on the subject through interviews with top strategists.
- Define and validate your target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
7. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
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AmacomDescription
True Influence Top 25 B2B Must-Read Books of 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 LinkedIn Marketing Solutions 25 Must-Read Marketing Books in 2017 Mashable Best New Marketing Books to Read in 2017 Think you know your customers? Think again. The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and: Gain invaluable insights into who they are and what they care about * Use listening posts and Contact Point Innovation to refine customer types * Engineer experiences for each micromarket that are not only exceptional, but insanely relevant * Connect across the five most important touchpoints * Co-create with your customers * And much more When you learn to provide your customers with exactly what they want, they not only buy-they come back again and again...and bring their friends.8. Visual Complexity: Mapping Patterns of Information
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Princeton Architectural PressDescription
Manuel Lima's smash hit Visual Complexity is now available in paperback. This groundbreaking 2011 book--the first to combine a thorough history of information visualization with a detailed look at today's most innovative applications--clearly illustrates why making meaningful connections inside complex data networks has emerged as one of the biggest challenges in twenty-first-century design. From diagramming networks of friends on Facebook to depicting interactions among proteins in a human cell, Visual Complexity presents one hundred of the most interesting examples of information visualization by the field's leading practitioners.9. The Service Call Blueprint: Field Tested Strategies for Higher Revenue
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